ProForm 2.5 User Manual download pdf (Page 103)

Mooj Proforms’ User Manual

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Dipl.

Informatiker (FH) Fahrettin Kutyol

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Updated

24.09.2012

Page

103

149

3.4.8.

“Opt-In” – Using double opt in

If a user registers for something via form you don’t know if this is a true registration.

Besides of spam somebody could register in the name of another person (personality

hijacking). Double-opt-in is an (legally) established method for identifying the registering

user as a/the real person.

In many countries around the word and especially for the European Union, double-opt-in

is a required method by law, if you like to use marketing methods such as newsletters.

How does double-opt-in work?

We want to explain it by an example which requires this method: “Newsletter”

• A user submits his name and email address via the form.

• The user achieves a confirmation email which includes a link with the opt-in URL.

• If the user opens the link with his/her browser the formerly submitted form will be

confirmed. An admin can legally send newsletters now.

• Every time an admin sends newsletters he/she may send these only to confirmed

users. All sent newsletters need an opt-out option. The opt-out is a link to a URL

where the user can unsubscribe.

• If the user opens the opt-out URL in his/her browser (s)he unsubscribe from the

newsletter and the first sent registration form is declared as not confirmed!

• By the next newsletter the unsubscribed user will not be considered.

All the functions of the “Opt-In” tab and how to establish double-opt-in is explained in

4.2 Double-Opt-In. We ask you to read this chapter.

Please note that double-opt-in works only with Proforms Advance and when you have

enabled database storage!

No interface! DB usage is not enabled! Opt-in tab shows interface! DB usage is enabled!

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ProForm 2.5 User Manual Page 103